RuPaul's Drag Race is a reality competition series searching for the next drag superstar. Drag queens participate on the show in lip syncs, competitions, and more to prove that they are the best drag superstar. Much like how all the drag queens must show off their confidence and be proud to be themselves, the PRIDE 365 flag encourages a high level of pride.

Pride is the confidence and self-respect as expressed by members of a group, typically one that has been socially marginalized based on their shared identity, culture, and experience. Through our products, we encourage all people to physically embrace their pride and showcase their support for the LGBTQ+ community. In doing so, we seek to spread love and be full of Pride.

Whether you identify as a member of the LGBTQ+ community or are an ally, we support you and hope you will join our palace of equality.  We're more than just a brand, we're a way of life - and together can build a better world for us all.