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JOURNALING THAT UNLOCKS YOUR TRUE SELF
A 12-week guided journal for the LGBTQ+ community.
Start your journey →
★★★★★
100K+ customers
How it works:
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Set your baseline
Take 90 seconds to rate where you are on each of the six pillars today. This is your starting point.
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Five minutes a day
A famous LGBTQ+ quote. A quick identity check-in. One pillar prompt to actually answer.
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See yourself shift
Streak counter. Achievements. A week-by-week look at how your relationship to each pillar is moving.
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It is revolutionary for any trans person to choose to be seen and visible in a world that tells us we should not exist.
Laverne Cox
This year, every queer person we know has had some version of the same week. The news lands. The group chat lights up. We sign the petition, we donate the $20, we post the carousel. And by Friday, we are still tired in the way that does not get fixed by another reposted infographic.
The Identity Wellness Journal is the other half of that work. The part that happens when you close the app and sit with yourself. The part where you actually answer the question, not just read it.
Based on Six pillars
🤍
Identity
Exploring and affirming who you are.
Sample prompt
What is one part of your identity that you have not given yourself permission to fully claim yet?
💜
Self-Love
Building compassion and acceptance for yourself.
Sample prompt
What is one thing you can do for yourself today that has nothing to do with productivity or being useful to anyone else?
🤝
Community
Connection, belonging, and chosen family.
Sample prompt
Who in your life sees the version of you that you most want to be seen as?
🌈
Pride
Celebrating your identity unapologetically.
Sample prompt
What is one thing about being LGBTQ+ that you would not trade for anything?
🌱
Growth
Personal development and resilience.
Sample prompt
What is one thing that used to feel impossible for you to do, that you did this month without thinking about it?
✨
Discovery
Exploring new dimensions of yourself.
Sample prompt
What is something you are curious about right now that you have never given yourself time to explore?
We measure where you start. So you can see where you go.
On day one, you rate yourself on all six pillars. Twelve weeks later, you rate yourself again. The shifts are the point.
A real day in the journal
This is what one day looks like.
Tuesday, June 2. Day 2 of your 12 weeks. We made the whole thing visible so you know exactly what you are buying.
❝
A quote from someone in the community who has done the work.
🫶
A 30-second check-in with how you are actually feeling, in words you actually use.
✍️
One real prompt from one of the six pillars. No homework. Just a question worth sitting with.
Five minutes. Then you close the app. Then you live your day.
Shop Now →Twelve weeks. Fourteen unlocks. One real shift.
This is not a journal you abandon after the first week. It is structured so you actually finish it.
Baseline plus your first three prompts.
First achievement unlock: First Words.
Mid-month re-rate. The first time you see yourself shift.
Halfway. The hardest week. We made the prompts shorter on purpose.
Hitting Stride. By now this is just what you do at the end of your day.
Final re-rate. You see your full arc, side by side with where you started.
14 achievements unlock as you go.
🧭 Self-Aware
✍️ First Words
🚶 Getting Going
🏅 Hitting Stride
+ 10 more you will discover
Most journals fail because they are open-ended. This one has an end on purpose. Twelve weeks gives you long enough to actually move on something, short enough to finish.
You will recognize yourself here.
Five common starting points. None of them are wrong. All of them are welcome.
🌈
You are out and exploring.
Out for a while now. The basics are settled. You want to go deeper into the parts of yourself you have not had time to look at yet.
💭
You are questioning.
You are still figuring out the language for what you feel. The journal does not push you to label anything.
🌱
You just came out.
Last month, last week, yesterday. You have a lot to process and no one neutral to process it with.
🪟
You live somewhere that does not see you.
A small town, a hostile state, a family that does not get it. The journal is one place every day where you are the default.
🤝
You are a parent or partner doing the work.
Your kid or your partner came out. You want to show up for them without making it about you.
The Trevor Project
GLAAD
Stand With Trans
This is funded the way the rest of our work is funded.
We started Pride Palace shipping Pride flags. Then jewelry. Then statement flags for the bigger fight. Every product we have ever sold sends a portion of profit to the Trevor Project, GLAAD, and Stand With Trans.
The Identity Wellness Journal is the next step. The product that funds the next round of free flags is the same product helping you do the inner work. It all moves together.
$50K+
Donated to LGBTQ+ orgs to date
32,000+
Flags shipped
3
Organizations directly funded
Questions you are probably asking
Everything important before you start the 12 weeks.
How is this different from Day One, Reflectly, or other journaling apps?+
Most journaling apps are blank pages with a streak counter. The Identity Wellness Journal is structured around six pillars chosen for the LGBTQ+ experience specifically, with prompts written by LGBTQ+ writers and a measurable 12-week arc.
Is this a subscription?+
No. $30 one time. You buy it once, you have it forever. No monthly fee. No upgrade tier. No premium version.
What happens after the 12 weeks?+
You can re-rate your pillars any time, the journal stays open and editable forever, and you can re-run the structured 12 weeks whenever you want a reset.
Is my data private?+
Your entries are stored privately on your account and are never shared, sold, or used to train any model. Your written reflections are yours only.
Can I use it on my phone?+
Yes. It runs in any modern browser on phone, tablet, and laptop. Your account syncs across devices.
Refund policy?+
Within 14 days of purchase, full refund, no questions. Email us and it is done.
Start the 12 weeks today.
$30. One time. Lifetime access. 14-day refund if it is not for you.
Shop Now →
Built by and for the LGBTQ+ community. Proceeds support the Trevor Project, GLAAD, and Stand With Trans.
